values

Technacy is the why and how of our work

Technacy is more than a name: it’s our vision of technology and innovation, and the foundation of the values that guide us.

Ines
2 December 2025

Why did we decide to call our company Technacy?

Technacy is a real term borrowed from the Australian technology education literature. It describes a holistic approach to studying and practicing technology, one characterized by a deep, informed understanding of its role and how to apply it.

In its original meaning, technacy refers to the ability to understand, apply and communicate technological solutions in a creative, balanced and context-aware way (Bybee, 2000; Williams, 2000). It also involves evaluating each technology as part of a larger system, considering not only its technical features, but also its social, environmental, and cultural implications.

In this sense, being "technate" means thinking of technology not as an end in itself, but as a tool to address specific problems and needs, always taking in consideration the people, the environment, and the context in which it operates.

When our founders, chose Technacy as the name for our company, they were not just looking for a technically catchy label. They wanted a name that hat could convey an identity reflecting the way we think and work.

For us, Technacy means:

  • A systemic vision: before proposing, developing a solution, we try to understand the context, who the customer is, the people involved, the processes, and the needs.
  • A tailored, multidisciplinary approach: each project grows out dialogue, contextual understanding, and often collaboration with partners.
  • A commitment to conscious and sustainable choices: technology must deliver lasting value, never becoming an end in itself, while considering human, social, and environmental impacts.
  • A method based on experience, expertise and collaboration: we consider knowledge, sharing, responsibility and trust fundamental elements of our work. For us, technology is the meeting point between expertise, processes, and people.
By choosing this term—with all its implications—we embraced an ambitious identity. It carries a promise to ourselves, to our partners, and to our clients: the promise to respond to real needs, build lasting relationships, facilitate meaningful processes, and grow together by creating both human and professional value.

 

To deepen:

Bybee, R. W. (2000). Achieving technological literacy: A national imperative. The Technology Teacher, 60(2), 23-28.

Williams, P. J. (2000). Technology education: A discipline in search of a curriculum. Australian Educational Researcher, 27(1), 105-121.

 

 

 

 
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