Tone of voice

We speak directly to people, we are collaborative and approachable, and we promise support, assistance and a listening ear. We believe in the value of words and in using neutral, non-stereotyped language*.

We are humans talking to other humans.
Taking inspiration from the best, we want to stand out from typical corporate communication with language that is simple, kind and human.
We don't believe in labels, we believe in people talking to other people, which is why we approach every conversation with professionalism and humanity.
We prefer the first person plural, because today the big challenges are faced together.
With the general public we avoid technical and industry jargon that can make words inaccessible or cold. We believe that doing things together is the universal way to understand each other, a kind of common language.

* We use verbal language that is as neutral as possible. We use non-stereotyped visual language, aiming to convey the beauty of everyday life and the richness of diversity.

What we are and are not

Confident Presumptuous and arrogant.
Pleasant Silly.
Conversational but appropriate and respectful.
Smart and confident in other people's intelligence.
Approachable and open, yet able to assess and advise professionally.
Present.
Clear, precise and human.