Brand Guidelines

Colour

Technacy's colours fall into two main categories, designed to ensure consistency and recognisability across all brand applications.

Standard

Technology (blue) for backgrounds and text

White for backgrounds and for text on Technology (blue)

Light grey for backgrounds, alternating with white

Medium grey for frames, boxes, etc.

Ice for backgrounds

Professional

Evolution (cyan) to highlight important words

Evolution Dull (muted cyan) for standout text or graphics, more readable on light backgrounds.

Humans (yellow) for backgrounds on People topics and to frame news and events;

Black for text on Humans (yellow) backgrounds

Technology

CMYK 100, 83, 44, 47
RGB 22, 43, 73
HEX 162B49

Evolution

CMYK 83, 0, 0, 0
RGB 0, 255, 255
HEX 00FFFF

Evolution Dull

CMYK 9, 0, 16, 20
RGB 7, 204, 204
HEX 07CCCC

Humans

CMYK 12, 0, 86, 0
RGB 244, 255, 44
HEX E0FF2C

Ice

CMYK 5, 4, 0, 4
RGB 233, 237, 246
HEX E9EDF6

Light grey

CMYK 6, 4, 3, 0
RGB 240, 240, 240
HEX F0F0F0

Medium grey

CMYK 26, 18, 9, 1
RGB 185, 185, 200
HEX B9B9C8

Black

CMYK 0, 0, 0, 100
RGB 0, 0, 0
HEX 000000

Follow the guidelines on background and foreground colours.

These colours are for illustration only and show colour intensity.
Avoid using the light logo on light backgrounds and the dark logo on dark backgrounds, for better readability and visual impact.

Artboard 11@4x-100